Pitch a story
Got news for Dallas? Tell our editors. Pitches are free, and every one is read by a person.
What we're looking for
News that people who live and work in Dallas would want to know, or would tell a friend about.
Business news and openings
New businesses, expansions, hires and closures in Dallas.
Launches with a local angle
A product or service that changes something for people in Dallas.
Events
Festivals, openings, public meetings and fundraisers, with the date and place.
Community and charity
Groups, volunteers and causes making a difference in the neighbourhood.
People and milestones
Anniversaries, awards, firsts and the people behind them.
Research and data
New figures about Dallas: surveys, reports and studies we can check.
How to pitch
Lead with the news
Who is doing what, where and when, in one or two sentences. That is your working headline.
Say why Dallas should care
Who it affects, how many people, what changes for them.
Give us the timing
The date it happens, or the embargo you need us to keep, so we can plan the story around it.
Offer a person on the record
A named spokesperson who can answer our questions, not just a press office address.
Bring facts we can check
Figures, documents and links. We verify before we publish.
Photos you own
Mention them in your pitch; we'll ask for files and credit the photographer.
A pitch that works
“We are an award-winning, customer-focused bakery committed to excellence. Please feature us in your publication.”
Family bakery opens second Dallas shop, adding 12 jobs
“Rosa's Bakery opens its second shop on Main Street on Nov 14, hiring 12 people from the neighbourhood. Owner Rosa Diaz, who started from a market stall in 2019, can talk to you this week; photos of the new shop are ours to share.”
What we don't take
- Payment or gifts in return for coverage. Paid placement is a sponsored story: see Advertise.
- Requests for links or backlinks
- Opinion pieces and guest columns
- Anonymous pitches
- Press releases to publish word for word
- Stories with no connection to Dallas
Good to know
- A pitch never guarantees a story. Editors judge each one on news value and what it means to Dallas readers, and write in their own words (our editorial standards).
- We keep embargoes we have agreed to. Put the date and time in the form.
- If we want to cover it, an editor will get in touch. We can't answer every pitch, so please follow up once at most, after a week.
- Have a press release? Paste the key facts and a contact into the form rather than the whole release.
Send your pitch
The fields marked optional can stay empty. We'll email you a copy of what you send.